Transformational Executive Coach Certification — Level 1 & Level 2
February 3rd, 2023 – May 27th, 2023Virtual Level 2 (PCC – level) and Level 1 (ACC – level) Programs
For Leaders and Professionals
Striving to Achieve in a Post – Covid World
Program Information
Program Dates:
Group Size:
Up to 24 Participants
Program Venue:
Virtual program delivery on Zoom
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Why Coaching Certification
Globally executive and business coaching has soared to become a $10-billion industry thanks to waves of uncertainties and disruption precipitated by rapid development in technology, rise of millennium workforce, globalization and rise of China. With command-and-control management style giving way to highly participative and empowering leadership, and best-known-methods to agile and adaptive learning, coaching will continue to gain appeal because it works for a VUCA world, intensified only by the 2020 Covid pandemic: Coaching deals with employee engagement, growth, creativity and achievement by removing roadblocks to development and performance as no other development tool.
In this context of coaching skills being a new currency for the 21st century workforce and a coaching approach or culture far transcending the needs of executives, coaching has been rated the top desired skill for front-line managers (Chief Learning Officer Magazine), and the demand for trained coaches operating both internally and externally has fueled the need for coaching certification programs. In the US alone, there are more than 200 coach certification programs, which helps make becoming a certified coach one of the most popular career shifts in the last decade.
When executed properly, coaching provides greater intrinsic motivation, in other words, inspiring the self-directed willingness to try new things and make new discoveries. According to McKinsey, when employees find greater intrinsic motivation, they are 32% more committed to their work and 46% more satisfied with their jobs.
Program Schedule
Schedule for Level 1 Track
Schedule for Level 2 Track
Schedule for PCC Level
4 Reasons for Attending
In order to support ongoing learning and interaction among TECC participants, we have set up a WeChat group for TECC alumni network for continued peer-group support and networking.
Transformative Intention and Design
Our TECC is designed to be transformative instead of transactional so we can confidently give clients a reason for why us and deliver a superior participant experience through combining research in adult learning, decades of experience in having helped thousands of successful leaders and teams, and embodiment of coaching principles we teach.
“Best-in-Class” Trainer Caliber and Experience
Our lead trainer, Dr. Chérie Carter-Scott, is one of the world’ s most-respected coaching pioneers, an ICF MCC and a NYT-bestselling author, who sort of invented coach training in 1974. Up till today she has led over 160 ACTP and ACSTH programs in North America, Europe and APAC.
Highest Standards and Superior Participant Value
Our TECC is a Level 2 program, standing out for its longest industry history of excellence and value, which is attested by raving participant reviews as quoted in this flyer. In addition, we have carefully developed our brand that is accessible through our programs, websites, books and YouTube, and the famous MindSpan coach network serving 4500+ global/local clients including 137 Fortune 500 companies.
Amazing Participant Quality and Alumni Support
Past TECC programs boast senior executive and manager participants from a host of top-tier companies including Microsoft, Deloitte, Disney, Starbucks, Honeywell, DuPont, Philips, MasterCard, Unilever, Alibaba, Caterpillar, McCann Health, WPP, GE, Baxter, General Mills, Aon, Novo Nordisk, Intersport, E&Y, Didi Chuxing, Baidu and Spreadtrum.
Learning to coach is like swimming upstream against the current. Our world is full of experts, authorities, advisors, and mentors. Learning to coach from the “inside out” means that you access your authentic self, transcend your ego, and become a partner in service to your clients. MMS Worldwide Institute offers the TECC course with elegance, scientific documentation, and support every step along the way. When you choose this course you choose the original, the oldest training for coaches, and the best!
Chérie Carter-Scott works from a place of deep empathy and understanding of the business context. The MMS Coach Training is one of the most empowering experiences I have been through in my life: it freed me from limiting mindsets and opened up potential in me that I had been unconscious about up to that moment. It created a foundation for trusting the inner knowing that had been guiding me ever since. Chérie is masterful and transformational coach – she is wholly committed to serving the growth of others and is a champion in calling forth that growth.
Learning to coach is like swimming upstream against the current. Our world is full of experts, authorities, advisors, and mentors. Learning to coach from the “inside out” means that you access your authentic self, transcend your ego, and become a partner in service to your clients. MMS Worldwide Institute offers the TECC course with elegance, scientific documentation, and support every step along the way. When you choose this course you choose the original, the oldest training for coaches, and the best!
An important attribute of the MMS Coaching Training was the time that Dr. Chérie and Michael dedicated throughout the training to personally introducing the MMS material, tools, practical advice, and role play with us throughout the training. This greatly enhanced our virtual and in-person learning environment. For that reason alone I believe that investment in the MMS Coaching Training is returning value tenfold to our organization. The training is affording me an outstanding opportunity to give back both professionally and personally to others.
Who Should Attend
- C-Suite executives, VPs/GMs, and retired senior executives
- HRVP/HRDs in global and local companies
- Entrepreneurs, OD professionals, management consultants, trainers, facilitators, counselors and psychologists
- People who are passionate about supporting the personal development and success of others and building a coaching culture
- At least 15 years corporate/professional experience with leading organizations or solid credentials
Program Overview
Our TECC is a 4-month intensive virtual Level 2 program
This program teaches masterful executive coaching, using the original MMS coaching methodology, coupled with the ICF Core Competencies, with the addition of the executive coaching context/framework.
The approach is based on these 3 key assumptions:
People have an “Inner Knowing” regarding what is right for them
People possess the inner resources to manifest what they want in their lives
People and organizations can have their lives be the way they truly want them
Our TECC provides over 125 ICF-accredited training hours and presents 2 times a week in 3-hour modules.
The hours are on Friday and Saturday afternoons, between 3:45-7:00 on Fridays, and 1:45-5:00 on Saturdays, both China time. There are also 10 mentoring sessions included (7 in group setting and 3 individual), along with a 3-month subscription to the MMS Virtual Training with additional coaching videos by Dr. Carter-Scott. Supporting documents and videos will be accessible on our e-learning platform.
Our TECC consists of 2 modalities that promise flexibility in learning and getting credentialed:
Level 1 (ACSTH) is a 60-hour training for those who want to learn the basics of coaching, (and 10 hours of mentoring). After this training and the completion of 100 coaching hours, the candidate is then eligible to take the CKA (Coach Knowledge Assessment) Exam in order to receive their Level 1 Associate Certified Coach (ACC). Level 2 (ACTP) is a 125-hour training that goes deeper into the coaching core competencies. After this training and the completion of 400 additional coaching hours, and 10 additional hours of mentoring, the candidate is then eligible to apply for Professional Certified Coach (PCC).
Following completion of our TECC Level 2 program, you will be further supported by our coaching credentialed faculty. Since our experienced faculty have successfully navigated through these stages, they will be able to mentor you to your competency as an Associate, Professional, or even a Master Coach (2,500 hours of coaching, 200 hours of training, and 10 additional mentoring hours).
Watch Dr. Chérie Talking About Coaching
Program Content
What Drives the Growth of Coaching Industry?
Transforming power of 3 rises: Internet and technology, Gen-Y, Millennials, and China
World-wide engagement challenge and call for empowerment
Coaching leads to better performance/results
Shifts in adult learning: from knowing to doing and inspiring
Why coaching works
MMS methodology
What Coaching Is and Is Not?
Coaching IS NOT for everyone
When to refer a client
How Does Coaching Work?
Structure, flow, and being present
Neuroscience & coaching
Brain waves impact on human behaviors
History of Coaching
Development and future of executive coaching
Different Coaching Genres
Leadership and executive coaching
Organizational coaching module
Performance coaching
Business coaching
Coaching Qualities
ICF ethical guidelines
ICF requirements
Coach qualities and qualifications
Coaching Skills
Authenticity and building trust
5 Levels of communication
Deep listening
Powerful questioning
Confidentiality
Mindful executive presence
Story-telling and identity
Reframing
The role of reflection
The importance of goals/objectives
Chemistry check
Dialogue-structured conversation
Externalization
Cleaning the vessel
Team coaching and group coaching
Journey to mastery
Coaching for transitions
Coaching for change and transformation
Coaching Areas for Individuals and Organizations
Team alignment and development
Executive presence
Cross-cultural fluency
Self-coaching
What is organizational change management (OCM) and what causes OCM?
5 Essentials
Content vs Process
“Why” objection
Models and roles
Triangle of human needs
Anatomy of resistance
Coaching culture wave and success stories
Coaching millennials
Challenge and opportunity with taking coaching to Chinese companies
Company culture’ s impact on coaching effectiveness
Internal vs. external coaches
Coaching Models and Tools
Who determines stakeholders?
GROW model
Should vs. Want Model
Employee-owned change/EOC model
MFB model
QAQ flow model
ABL life conditions
6 most influential methods that have contributed to coaching
MMS coaching structure
Coaching Process
Increase awareness, purposes and action
Coach/Client relationship
Stakeholder involvement
Goal-setting and alignment
Creating and keeping momentum
Program and session durations
Interim and final reviews
Validation of improvements/ROI assessment
Sample 1:1 coaching structure, session notes and final report
Personal Branding as a Coach
Your area of invested expertise
Your vision as a coach and your role model
Homework of developing your being and centeredness
Ongoing development as a coach
Coach supervision
Forming your own coaching circle
Recommended readings and other resources
Life after MMS program
Program Fees and Discounts
Level 1 (ACC level & ACC to PCC level
Individual Fee
Level 1 (ICF-Accredited Coaching Education)- Price for the full program, certification, and ongoing support
Early-bird Discount
Level 1 (ICF-Accredited Coaching Education)- Early-bird discount is eligible only when irrevocable invoice is issued before October 15, 2022
Group Fee
Level 1 (ICF-Accredited Coaching Education)- 10% discount is provided for 3 or more participants from same company
Level 2 (PCC level)
Individual Fee
Level 2 (ICF-Accredited Coaching Education)- Price for the full program, certification, and ongoing support
Early-bird Discount
Level 2 (ICF-Accredited Coaching Education)- Early-bird discount is eligible only when irrevocable invoice is issued before October 15, 2022
Group Fee
Level 2 (ICF-Accredited Coaching Education)- 10% discount is provided for 3 or more participants from same company
MMS Coach Trainers
Dr. Chérie Carter-Scott, MCC
Master Certified Coach and Lead Trainer
Dr. Chérie Carter-Scott, known around the world as “The Mother of Coaching,” is an ICF MCC, founder of MMS, and a New York Times #1 bestselling author, and holds a Ph.D. in Human & Organizational Development. In the last 5 decades, she has worked with Fortune 500 companies, entrepreneurs, individuals, and coaches through meaningful life and career transitions. Her focus is on restoring emotional safety and balance so her clients can discover their inner fulfillment and happiness. By guiding clients through life’s challenges, she helps them construct their roadmap through setbacks, uncertainty, and myriad possibilities to build their foundation for self-confidence and happiness.
Chérie has written 18 books, including NYT #1 Bestseller If Life Is a Game, These Are the Rules. Her clients have included Microsoft, Ford, BCG, Cigna, IBM, American Express, KPMG, Chevron, DHL, Estee Lauder, Burger King, and dozens more. She has appeared on The Oprah Winfrey Show, The Today Show, CNN, and more than 400 radio, TV, print media, and internet exposures worldwide.
Michael A. Pomije, MCC
MMC Coach Trainer and Mentor
Michael A. Pomije, MCC is the Global Director for business negotiations with MMS Worldwide Institute, LLC (2000) and the Managing Director for Motivation Coaching Service, Ltd in Thailand since 2013. Dir. Cherie and Michael are the educators for the global MMS TECC ACTP and ACSTH training. Michael has been training, coaching, and facilitating programs for over 20 years and delivers accredited training through ICF at the highest level. He is also an ICF Mentor for his clients that want to move from an ACC to PCC status. Coach Michael believes that through coaching and training, people can learn how to transform themselves into powerful individuals, discover their passion, and maintain balance in their personal and professional lives. He brings a wealth of experience to his coaching practice to support executives in their management roles, performance and team coaching, work-life balance, and time management.
Michael has trusted the coaching process for many years and his purpose is to share his energy, empathy, kindness, and communication skills in creating long-lasting and authentic relationships with his clients and all MMS students.
We would like to offer you a complementary Intake session to determine if our program is a match for you.
We look forward to our Intake to get to know you and discover your program objectives.
