Coach Licensing
Turn Your Passion into Your Profession
If you’ve ever dreamed of having your own organization, creating community, and building your network around supporting people in making their visions, dreams, and goals become reality, this is the time to make that dream come true!
With a legacy dating back to 1974, MMS has trained thousands of coaches across the globe and led transformational change in multinational corporations. Known for our commitment to excellence, agility, and results, we deliver world-class coaching certification, leadership development, and workshops across the US, Europe, and Asia.
Our mission is to empower purpose-driven pioneers to bring MMS work into the world—with clarity, compassion, and confidence.
We don’t just teach values like authenticity, alignment, excellence, trust, and service—we live them.
50 Years of Impact: Celebrating A global Coaching Legacy
For over five decades, MMS has empowered CEOs, executives, and coaches to unlock their full potential—both personally and professionally. From boardrooms to the coaching community, our transformational approach has inspired lasting growth, deep self-awareness, and meaningful impact around the world. We offer the following advantages:
World-Class Coaches
All our coaches are trained and certified by the world’s first and most experienced coach training company—renowned globally for its rigorous standards and excellence in developing impactful coaches.
Proven Legacy in the Netherlands & in the World
Since 1974, we have been training coaches in America and in 1988, we expanded to The Netherlands. Today, we have a global community of over 10,000 certified coaches—united by a shared passion, drive, and commitment to growing strong leaders.
Global Presence with Consistent Quality
With a strong international network, we provide consistent, high-quality coaching across regions. Our focus on measurable and sustainable results ensures real value for your organization.
Corporate Leadership Development Expertise
In addition to coaching, we deliver impactful leadership workshops from mid- size to large corporations. These programs focus on capability development, leadership matrices, and are always designed with a strong emphasis on quality and measurable impact.
Academic Leadership at TIAS Business School
We lead the leadership development programs at TIAS Business School, both for the Executive MBA and Full-Time MBA. These initiatives combine our expert coach team and leadership facilitators to guide deep leadership growth journeys. In addition, Dr. Cherie has been a professor at Webster University, Antioch and a guest lecturer at INSEAD and affiiliate consultant at IMD Business School.
Our Coaching Approach is thoughtfully included in our resource library and is also available for purchase in audio, electronic, and print formats, making it accessible for every participant to engage with and learn from.
We set measurable coaching objectives in every session, with every participant. There are frequently three levels:
- Organizational – alignment with leadership competency, framework, or matrix
- Team Coaching – alignment of each member on the purpose, intention, and goals of the team
- Individual – articulated challenges that might impact professional performance.
To ensure accountability and meaningful transformation, we assess the depth, quality, and measurable progress of each coaching engagement through our mutually agreed-upon methodology, one that honors both the client's vision, desired outcomes, and the integrity of the coaching process.
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Step 1
Fill out the online application and choose the MMS program(s) to license.
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Step 2
Meet online with Director Michael to discuss licensing and complete the Licensing Questionnaire to plan next steps
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Step 3
Participate in the MMS Train-the-Trainer session to gain coaching skills, see a live presentation, and boost enrollment strategies.
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Step 4
Create and launch your marketing plan, by leveraging the MMS global brand — a proven track record.
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Step 5
Review financial investment and celebrate successes and lessons learned.
What our current licensee has to say
Doan Huynh Van Anh, PCC
LCV Licensing Partners since 2015
Becoming an MMS Licensee in Vietnam is one of the smartest choices I have made in my life. Since our first MMS Coach Training program in Ho Chi Minh City, Vietnam in 2015, there have been 120 coaches (updated 2020) who are properly and officially trained by the best coaches in the world from MMS: Dr. Chérie Carter-Scott, Coach Michael Pomije and coach Lynn U. Stewart. We have hundreds of books by Dr Chérie. We have had 9 programs with MMS (and counting). Throughout our partnership, my company LCV has been trained and mentored by MMS, producing significant results not only in business but also our individual personal lives. We have grown at pace we could never have imagined. We trained 70% of the ACCs in our country. We are loved and blessed by our clients, both individuals and corporates. We are at the top of people’s minds when anyone mentions "coaching." We have become the best coaching organization in Vietnam!
Verda Sisman-Faber
MMS Coach Training, Netherlands
The MMS Coach Training had a transformational impact on my life. It started a huge process for me where I discovered my purpose, my passion and my power. What fascinates me is that MMS does not only train excellent coaches but empowers individuals to discover the best version of themselves. And when these individuals become a brilliant coach, they lift up their clients to uncover their purpose, potential, passion and power- that is exactly what I experienced personally and witnessed many others. I am proud that now I can be part of this beautiful family and extend its amazing impact that creates a profound ripple effect in the world.”
Frequently Asked Questions
10,000+ Graduates
1. You Are Not a Number
At MMS, you are the focus. You’re seen, heard, and supported every step of the way. Our boutique approach ensures no participant falls through the cracks—we are committed to your growth and success.
2. Personal Growth Drives Professional Impact
Our training starts from the inside out. You’ll connect with your authentic self and coach from your core—not as a digital twin of someone else’s method. This alignment is what makes great coaches transformational.
3. We Walk Our Talk
Our Trainers are Assessors, MCCs, and lifelong learners. They embody the ICF Core Competencies and live what they teach—there’s no gap between their coaching and their lives.
4. Leadership by “The Mother of Coaching”
Dr. Cherie Carter-Scott, MCC, personally guides your coaching evolution with her partner, Michael Pomije, MCC. Together, they model empowerment, mastery, and resilience through life, marriage, and global change.
5. ICF-Aligned Before the ICF Existed
We were committed to coaching excellence 21 years before ICF began. When ICF emerged, we aligned fully, and today our team holds the highest credentials. This deep-rooted commitment ensures you’re in the best hands.
6. World-Class Learning Resources
Our educational tools—books, coaching cards, posters, audio guides, and online LMS—are crafted to reinforce every lesson. Miss a module? Watch it again. You have all-access support for your learning journey.
7. Unmatched Industry Reputation
With partners in seven global regions, our 5-Star boutique training is known for depth, integrity, and impact. We’re not the largest—but we are the most personal, dedicated, and results-driven.
8. Tuition Options for Every Budget
We meet you where you are—with four tuition plans tailored to your development and financial comfort. No pressure. No quotas. Just empowerment to choose what’s right for you.
9. Our Bold Money-Back Guarantee
We take your transformation seriously. Do the work, and if your expectations aren’t met, we return your investment. This risk-free promise reflects our confidence in the program—and your growth.
10. Longevity Matters
Over 50 years in the field proves our unwavering commitment to transformational coaching. Through economic ups and global shifts, our mission has never wavered: to empower people and elevate lives through coaching.
Training Services Around the World!
MMS Vietnam
MMS Singapore
MMS Thailand
MMS Netherlands
MMS Dubai
