Coach Licensing
Turn Your Passion into Your Profession
If you’ve ever dreamed of having your own organization, creating community, and building your network around supporting people in making their visions, dreams, and goals become reality, this is the time to make that dream come true!
With a legacy dating back to 1974, MMS has trained thousands of coaches across the globe and led transformational change in multinational corporations. Known for our commitment to excellence, agility, and results, we deliver world-class coaching certification, leadership development, and workshops across the US, Europe, and Asia.
Our mission is to empower purpose-driven pioneers to bring MMS work into the world—with clarity, compassion, and confidence.
We don’t just teach values like authenticity, alignment, excellence, trust, and service—we live them.
50 Years of Impact: Celebrating A global Coaching Legacy
For over five decades, MMS has empowered CEOs, executives, and coaches to unlock their full potential—both personally and professionally. From boardrooms to the coaching community, our transformational approach has inspired lasting growth, deep self-awareness, and meaningful impact around the world. We offer the following advantages:
World-Class Coaches
All our coaches are trained and certified by the world’s first and most experienced coach training company—renowned globally for its rigorous standards and excellence in developing impactful coaches.
Corporate Leadership Development Expertise
In addition to coaching, we deliver impactful leadership workshops from mid- size to large corporations. These programs focus on capability development, leadership matrices, and are always designed with a strong emphasis on quality and measurable impact.
Proven Legacy in the Netherlands & in the World
Since 1974, we have been training coaches in America and in 1988, we expanded to The Netherlands. Today, we have a global community of over 10,000 certified coaches—united by a shared passion, drive, and commitment to growing strong leaders.
Academic Leadership at TIAS Business School
We lead the leadership development programs at TIAS Business School, both for the Executive MBA and Full-Time MBA. These initiatives combine our expert coach team and leadership facilitators to guide deep leadership growth journeys. In addition, Dr. Cherie has been a professor at Webster University, Antioch and a guest lecturer at INSEAD and affiiliate consultant at IMD Business School.
Global Presence with Consistent Quality
With a strong international network, we provide consistent, high-quality coaching across regions. Our focus on measurable and sustainable results ensures real value for your organization.
We set measurable coaching objectives in every session, with every participant. There are frequently three levels:
- Organizational – alignment with leadership competency, framework, or matrix
- Team Coaching – alignment of each member on the purpose, intention, and goals of the team
- Individual – articulated challenges that might impact professional performance.
To ensure accountability and meaningful transformation, we assess the depth, quality, and measurable progress of each coaching engagement through our mutually agreed-upon methodology, one that honors both the client’s vision, desired outcomes, and the integrity of the coaching process.
Steps to Become an MMS Licensee
- Complete the online application form
- Determine which MMS program(s) you want to license
- Online interview process with Director Michael regarding licensing, credentialing, timeframes, calendars, teams, logistics, and agreements.
- After the interview you will complete the Licensing Questionnaire and see if we go forward and determine next steps
- Participate in an online MMS Master Class – Train the Trainer
- Invite an MMS leader to present the course in your area so you can learn on-the-job, and videotape their presentation
- Living Life as a Coach and Building Your Coaching Community – enrollment skills
- Create and launch your marketing plan, by leveraging the MMS global brand — a proven track record.
- Discuss financial investment
- Celebrate success and acknowledge the learnings!
What our current licensee has to say
Doan Huynh Van Anh, PCC
LCV Licensing Partners since 2015
Becoming an MMS Licensee in Vietnam is one of the smartest choices I have made in my life. Since our first MMS Coach Training program in Ho Chi Minh City, Vietnam in 2015, there have been 120 coaches (updated 2020) who are properly and officially trained by the best coaches in the world from MMS: Dr. Chérie Carter-Scott, Coach Michael Pomije and coach Lynn U. Stewart. We have hundreds of books by Dr Chérie. We have had 9 programs with MMS (and counting). Throughout our partnership, my company LCV has been trained and mentored by MMS, producing significant results not only in business but also our individual personal lives. We have grown at pace we could never have imagined. We trained 70% of the ACCs in our country. We are loved and blessed by our clients, both individuals and corporates. We are at the top of people’s minds when anyone mentions “coaching.” We have become the best coaching organization in Vietnam!
Verda Sisman-Faber
MMS Coach Training, Netherlands
The MMS Coach Training had a transformational impact on my life. It started a huge process for me where I discovered my purpose, my passion and my power. What fascinates me is that MMS does not only train excellent coaches but empowers individuals to discover the best version of themselves. And when these individuals become a brilliant coach, they lift up their clients to uncover their purpose, potential, passion and power- that is exactly what I experienced personally and witnessed many others. I am proud that now I can be part of this beautiful family and extend its amazing impact that creates a profound ripple effect in the world.”
Bartjeroen van der Veen
Inner Negotiation Workshop Netherlands
We lead the Inner Negotiation Workshop in The Netherlands. It is a process that we have experienced, that we believe in, and have witnessed transformation that is beyond our imagination. We are pleased and honored to be conducting this program in the Netherlands and want to share it with everyone who wants to connect with their deepest, truest, and most authentic selves.
Lindsey Tailor, PCC
MMS Northern California
We are thrilled and honored to be licensees of The MMS Worldwide Institute, LLC. This work has enriched our life in so many beautiful ways. Being a licensee keeps us engaged in the work and gives us the opportunity to share it with others. It’s an honor to continue to train and enrich people’s lives with Dr. Chérie’s MMS work that enables her to fulfill her life’s purpose. We feel completely supported by the staff and, of course, Dr. Chérie, Michael, and Lynn. They have been by our side encouraging us on our journey to bring the ACSTH MMS Coach Training and the Inner Negotiation Workshop back to our Northern California community, where it started. They have shared all the training materials and have been extremely generous with their wisdom and time.
Frequently Asked Questions
10,000+ Graduates
What is the purpose of the licensing program?
With over four decades of experience in motivating and coaching others, we are pleased to present for the first time an opportunity to our friends, associates, and neighbors worldwide. MMS Worldwide Institute, LLC. offers an innovative licensing program where qualified individuals learn the intricacies of Dr. Cherie’s work and teaching methods. In addition, they will obtain a license to conduct the seminars and workshops with those in their region. By learning how to inspire and motivate others, licensees will help empower, engage, and enlighten worldwide.
Have licensing prices been established for each licensing option?
Pricing will vary with the size of each territory, the programs selected, the timeframe, and the priveleges granted under the license. You can inquire about licensing at michaelpomije@gmail.com.
What is being licensed?
First and foremost is our MMS Transformational Executive Certified Coach Training program, either in the 60-hour format or in the 125-hour format. This is our most popular program globally, and one that we have developed to be user-friendly. In addition, we have categorized all of our licensing opportunities into six general categories. For each of these options, there are a variety of seminar, workshop, and book choices that are available. You may license one seminar, or several.
Will there be regions or territories assigned?
Yes. Licensees will be granted a right to offer trainings, seminars, and workshops in a geographic area in which they have a presence, a network, and specific expertise. In addition, online programs are also offered.
What previous experience is required?
You need to have a functional network, entrepreneurial knowledge and desire to be a trainer for a corporation. If you have the drive, willingness, and time to devote to promoting, producing, and presenting programs of the highest quality. Dr. Chérie, Michael and their team of experts will be working with you and your organization on an individual level to ensure that you are proficient in the content being licensed. We do have Zoom recordings that are used to study the way to deliver our MMS TECC Coach Training.
What is the process?
- Review the list of licensing options here.
- Review our website www.mmsworldwideinstitute.com.
- Complete the Licensing application form online to the best of your ability.
- Michael Pomije will review it and contact you to discuss licensing options.
Once I am granted a license, how quickly can I get started?
You can start immediately! Fill out the online application form to apply. Then make contact with Michael Pomije, Global Director.